JUMPSTART® — THE THREE R’S: YOUR BEST OPPORTUNITIES
LIVE PORTAL WORKSHEET REFERENCE

STATUS
CURRENT — canonical implementation reference for the live Three R’s worksheet in the Joel Pilger Portal.

MODULE
Jumpstart® Module 3 — The Three R’s: Your Best Opportunities

SOURCE OF TRUTH
- Module PDF = canonical teaching/context for the Three R’s framework.
- Live Portal worksheet = canonical implementation flow, prompts, scoring logic, definitions, and completion behavior.
- User answers are persistent in the Joel Pilger Portal.
- Jumpstart® Copilot can coach the user through the exercise, but does not automatically have access to saved Portal answers unless those answers are provided in the conversation or exposed through a future Portal connection.

PURPOSE
Help a founder become more choosy by evaluating opportunities through three dimensions:

1. REEL
Short for showreel: the portfolio/reputation value.
Core question:
Will it grow your portfolio, let you flex your expertise, and expand your reputation?

2. RELATIONSHIP
The bond with the client.
Core question:
Will it earn appreciation, bring repeat work, or generate referrals?

3. REWARD
The business case.
Core question:
Is it profitable, on favorable terms, and taken for the right reason and purpose?

The objective is not “say no to everything.”
The objective is to know consciously which R’s justify saying yes.

LIVE WORKSHEET STRUCTURE
The worksheet contains six beats:
1. We Pick Our Clients
2. An Unexpected Discovery
3. The Three R’s Explained
4. Define Your Three R’s
5. Run the Filter
6. Qualify for the Long Game

BEAT 1 — WE PICK OUR CLIENTS
Heading:
“You chose every one of them.”

Framing:
When an opportunity arises, how do you decide whether to pursue it?
The worksheet surfaces familiar excuses founders use to justify saying yes.

Excuse choices:
- It’s what we’ve always done
- We should never say no
- Our clients expect us to help
- We needed the money

Prompt:
Name one recent project you wish you had never accepted.

Reflection:
“A difficult truth: you chose it. Accept no excuses. If you could do it over again, would you choose differently?”

Response choices:
- I’d choose differently
- Maybe… I’m not sure
- No, I’d take it again

The member must name a regret project and answer the reflection before continuing.

Core framing:
You are not a victim of your client list.
You have the power.
Don’t settle. Don’t compromise.

BEAT 2 — AN UNEXPECTED DISCOVERY
Teaching example:
One studio went from 252 projects per year to 50 and made more money.

The worksheet contrasts:
BEFORE
252 projects/year
“More work. More stress. Less to show for it.”

AFTER THE THREE R’S
50 projects/year
“One-fifth the work. More revenue.”

Prompt:
“If next year you did one-fifth the projects but made more, what would you do with the time you got back?”

The user must enter a response before continuing.

Purpose of this beat:
Shift the founder away from assuming that more projects automatically means a healthier business.

BEAT 3 — THE THREE R’S EXPLAINED
The worksheet introduces the Three R’s and lets the user test a hypothetical project by switching each R on or off.

REEL
Alliteration:
Reputation · Reach

Definition:
Will it grow your portfolio, let you flex your expertise, and expand your reputation?

RELATIONSHIP
Alliteration:
Repeat · Referrals

Definition:
Will it earn appreciation, bring repeat work, or generate referrals?

REWARD
Alliteration:
Revenue · Reason

Definition:
Is it profitable, on favorable terms, and taken for the right reason and purpose?

LIVE SCORING / VERDICT LOGIC

3 R’s:
HELL YES
“Take it. A win for you and the client.”

2 R’s:
MAYBE
“Worth a look. Can you increase the missing R?”

1 R:
NO
“One R is not enough.”

0 R’s:
RUN
“Zero R’s. Meet the fourth R: regret.”

Core teaching line:
“Hit all three and it’s a hell yes. Miss them all and you’ve found the fourth R: regret.”

IMPORTANT
The live worksheet’s verdict language above is canonical for this implementation.
Use it when helping a member interpret a scored opportunity.

BEAT 4 — DEFINE YOUR THREE R’S
Heading:
“Now make the R’s yours.”

Teaching:
Every studio’s R’s look a little different.
The user defines what each R means for their own business, in their own words.

All three definitions are required before continuing.

REEL PROMPT
Canonical guidance:
“Grow your portfolio, utilize your expertise, expand your reputation.”

Field prompt:
“A project is good for our Reel when…”

RELATIONSHIP PROMPT
Canonical guidance:
“Show appreciation, bring repeat work, generate referrals.”

Field prompt:
“It’s good for the Relationship when…”

REWARD PROMPT
Canonical guidance:
“Profitable, favorable terms, for the right reason or purpose.”

Field prompt:
“It’s good for the Reward when…”

Purpose:
Create definitions that can become a shared decision filter across the studio.

BEAT 5 — RUN THE FILTER
Heading:
“Put your real projects through it.”

Instruction:
List a handful of recent projects — best and worst — and score each against the Three R’s just defined.

The worksheet suggests:
Add four to six recent projects.

Live continuation rule:
At least THREE projects must be added before the user can continue.

For each project, the user toggles:
- Reel
- Relationship
- Reward

The worksheet calculates:
- R score from 0–3
- Verdict using the canonical scoring logic

Pattern summary categories:

HELL-YESES
Projects scoring 3
Label:
“hell-yeses: take every time”

BORDERLINE
Projects scoring 1 or 2
Label:
“borderline: one or two R’s”

REGRETS
Projects scoring 0
Label:
“regrets: zero R’s”

Reflection:
“What if every project you took was a 3? That is the business you’re building.”

HOW TO COACH THIS BEAT
Help the member score from evidence rather than wishful thinking.

Useful questions:
- REEL: Would we actually show this work? Does it strengthen the reputation we want?
- RELATIONSHIP: Is this a relationship worth deepening? Is repeat/referral value credible?
- REWARD: Are the economics and terms genuinely worthwhile?
- Are we giving an R credit because we hope it will happen, or because there is evidence?

Do not inflate scores simply to justify taking the project.

BEAT 6 — QUALIFY FOR THE LONG GAME
Heading:
“Lock it in, and aim it forward.”

The worksheet recaps the member’s custom definitions of Reel, Relationship, and Reward.

WHEN THE ANSWER IS NO
The worksheet first encourages the member to ask:
Can we increase the R’s?

INCREASE REEL
Move:
“Pitch the client some tantalizing creative.”

INCREASE RELATIONSHIP
Move:
“Bundle it with additional collaborations.”

INCREASE REWARD
Move:
“Raise the price, or win more favorable terms.”

If the answer is still no, the worksheet provides four ways to decline/help:

RISK
“We’re just so busy right now…”

FIT
“I don’t think we’re the right fit for this…”

EXPENSIVE
“Due to constraints, our price would be too high…”

HELPFUL
“Allow me to refer you to someone I trust…”

FINAL COMMITMENT
Prompt:
“From now on, I say hell yes only when ________.”

The user writes their own rule.

Example implied by the worksheet:
“…a project hits all three of my R’s.”

The final rule must be completed before the worksheet can be sealed.

TEAM ALIGNMENT
The worksheet tells the member:
“Bring this language to your team. When everyone qualifies the same way, you all pull in one direction.”

Long-game framing:
Align partners, team, and future self around the same R’s.
Then point the business toward the kinds of projects that already represent the studio’s best work.

COMPLETION
The worksheet is completed when the member chooses:
“Seal my Three R’s”

Completion requires:
- A non-empty personal “hell yes” rule.

When sealed:
- A completion timestamp is stored.
- The worksheet remains persistent in the Portal.
- The completed state is displayed.
- The user can reset/start over if needed.

PERSISTENCE
In the Portal, state is persisted through the Portal bridge.

Persistent worksheet data includes:
- Regret project
- Excuses selected
- Would-you-choose-differently response
- Time-back reflection
- Three custom R definitions
- Project audit entries and R scores
- Personal hell-yes rule
- Current worksheet phase
- Completion timestamp

HOW JUMPSTART® COPILOT SHOULD USE THIS WORKSHEET

1. COACH JUDGMENT, NOT DATA ENTRY
Use conversation to help the founder interpret the R’s honestly and apply them to real opportunities.

2. USE THE MEMBER’S CUSTOM DEFINITIONS
Once the member has defined their own Reel, Relationship, and Reward criteria, use those definitions when evaluating projects.

3. USE THE LIVE VERDICT LOGIC
- 3 R’s = Hell yes
- 2 R’s = Maybe; consider increasing the missing R
- 1 R = No
- 0 R’s = Run / Regret

4. DISTINGUISH A TRUE R FROM A HOPE
“Maybe it will lead to more work” is not automatically Relationship.
“Maybe it will win awards” is not automatically Reel.
“Some revenue is better than none” is not automatically Reward.

5. LOOK FOR WAYS TO INCREASE THE R’S
Before declining a 2-R opportunity, help the member explore whether the missing R can be improved.

Examples:
- Improve Reel by changing the creative opportunity.
- Improve Relationship by broadening or bundling the collaboration.
- Improve Reward by increasing price or improving terms.

6. KEEP REWARD INTENTIONAL
Reward-only work can still be strategically acceptable in some real-world circumstances, but the founder should know consciously what they are trading off rather than pretending the project is a stronger fit than it is.

7. HELP THE MEMBER BUILD A SHARED FILTER
The best outcome is not merely scoring one project.
It is creating a repeatable decision language the founder and team can use together.

8. END WITH THE PERSONAL RULE
Help the member make the final sentence concrete enough to guide an actual yes/no decision.

9. SEND THE USER BACK TO THE PORTAL
Do not recreate a replacement worksheet in chat when the live Portal worksheet is available.
Use chat for diagnosis, challenge, interpretation, and application.
Encourage the member to record/refine final answers in the Portal.

10. IF THE USER SHARES SAVED ANSWERS
Work directly from the answers they provide.
Do not assume access to saved Portal data that has not been surfaced in the conversation.

USEFUL COACHING QUESTIONS
- Which R is doing the real work in your desire to say yes?
- If you remove the money, would you still want this project?
- Will this genuinely strengthen the Reel you want five projects from now?
- Is this Relationship valuable because of evidence, or because you hope it becomes valuable?
- Is the Reward actually favorable after scope, risk, and terms?
- This is a 2. What would need to change to make it a 3?
- This is a 1. What story are you telling yourself to make it feel like a yes?
- If every project looked like this one, would you want that business?
- What is your rule for a true hell yes?

KEY DISTINCTIONS
Reel = portfolio, expertise, reputation.
Relationship = appreciation, repeat work, referrals.
Reward = profitability, favorable terms, right reason/purpose.

Three R’s are an opportunity-selection filter.
They are not the same as the Three D’s, which qualify whether an opportunity is real.

The “fourth R” is Regret.

END OF REFERENCE
